Tuesday, 4 March 2014

Next Shoring: Popular, catchy, but old school. Tea and Ketchup history lesson

Next Shoring has entered our Politician's language; it speaks of the return of manufacturing, rebalancing the economy and maybe even more jobs. It appeared in this Blog in 2008 and I can trace it back to at least 2005 in McKinseys thought leadership work.

Next Shoring is defined by McKinsey as "...not about about the shift of manufacturing from one place to another but about adapting to, and preparing for, the changing nature of manufacturing everywhere." Mckinsey next-shoring: a CEOs guide

So CEOs listen up!

But lets put some perspective on this and other revelations about matching local needs & manufacturing opportunities from our own recent history.

Tea was first introduced into India by the British, in an attempt to break the Chinese monopoly on tea. The British used Chinese seeds, plus Chinese planting and cultivating techniques to launch a tea industry by offering land in Assam to any European who agreed to cultivate tea for export.

I used to work for HJ Heinz, and the company history will tell you that from a US beginning in 1869, they exported their new Tomato Ketchup to the UK in 1886, followed by Cream of Tomato Soup in 1910 and Beans and more. A new production site in the UK made thousands of tonnes of product in its first year in the roaring twenties.

Next Shoring, reshoring, offshoring. CEOs think about your business and it's loci, and don't be too in awe of the "very latest thinking"!