Design thought leader John Maeda has blogged recently about how design is becoming more mainstream. We don't often use the term when talking about supply chains, value streams or manufacturing processes. Design seems limited to the first incarnation of these processes. "Leaning" may receive greater recognition if we call it what it really is: re-design.
Redesigns come in large and small packages. Think about car model launches and mid-life facelifts or iPod/iPhone model changes. Re-designing improves function, reduces waste, makes more out of less. Lean is a descriptor of process design. Servitisation is re-design by extending our scope of work.
Have you got your sketchpad ready?