Lean implementations can fall into many well trod and well constructed traps. Sometimes it starts at the top with a Lean VP, pushing down the latest company drive without proper engagement. Sometimes it focuses on the teaching of tools or the number of green belt projects completed.
Island to archipelago
A sadder trap though is when lean has been successfully implemented in "pockets". A focused improvement or Kaizen event takes a problem area to a new height of efficiency, reduced waste or customer response. Submerged like it is in an ocean of non lean systems and ways of working however the benefits don't drop to the bottom line, practitioners lose heart and the pocket becomes an island, maybe with others visible in the archipelago.
Crossing the ocean to create commerce
Taking the analogy further, the bigger body of water to cross is frequently the divide between supplier and customer. Here we have the meeting between two or more firms, trying to give valuable products or services in exchange for money. And of course we don't want it to happen for just the one transaction, it needs to be a continuing business: Commerce. Commerce is about setting up the systems and understanding that underpins long term trade, or in this case a business.
Servitization takes Lean into commerce
Servitization is not new, it was coined back in the '80's, but deals with the development of complex interactions between suppliers and customers. It often takes the form of providing advanced services in addition or in parallel to product transactions. For me the key focus of servitization is a business relationship in which customer value is transferred with the least waste possible. Lean therefore can see itself as a tool that reaches out towards the customer, blurring the divide and crossing the ocean. It can involve financing, maintenance, through life support and much more.
This and other developments of servitization will be the subject of the Aston Spring Servitization Conference 2015. Come along or contact me for further information.